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Hair & Now: Mixed Chicks the Curly Revolution

1

July 19, 2009 by The Lupie Chick


ESSENCE.com: Celebrities like Halle Berry can’t get enough of your hair care line. Why do you think your products are so popular among both real women and celebrities?

KIM ETHEREDGE:
I think there has never been a product like Mixed Chicks. Our product not only represents bi-racial and multi-cultural individuals but represents and affects every person whether it be a major celebrity like Halle Berry or an everyday person with combination hair. Women for the most part have struggled for years to find a product for “their” hair that works and that they don’t have to spend a fortune on. No more shopping in the “normal” aisle and the “urban” aisle to mix and match products, now one line that fits the needs of them all. Now when you shop at the beauty supply you can find Mixed Chicks in the middle aisle where the worlds come together and you can look like a celebrity without the celebrity cost!

ESSENCE.com: Describe 3 hair care problems you have encountered and 3 solutions since using and creating Mixed Chicks?

ETHEREDGE:
Common curly hair care struggles would be frizz, dryness, oily hair and tangles. Many products contain alcohol and sometimes too much oil that can dry the hair out and leave the hair feeling hard or weighed down. We created our leave-in conditioner without alcohol so with just the right amounts of hydrolyzed wheat protein (strengthens hair and promotes healing), safflower oil (transforms dry porous hair into soft pliable hair), jojoba oil (defrizzes) and methoxycinnamate (sunscreen), you are able to run your fingers through your hair, your hair is moisturized and there is no frizz. Mixed Chicks deep conditioner contains behentrimonium (derived from coconut) chloride which conditions, softens is an antistatic and flyaway reducer and is a mom’s best friend when washing hair. It helps detangle and making the “hair washing” experience easy!

ESSENCE.com: Celebrities like Halle Berry can’t get enough of your hair care line. Why do you think your products are so popular among both real women and celebrities?

KIM ETHEREDGE: I think there has never been a product like Mixed Chicks. Our product not only represents bi-racial and multi-cultural individuals but represents and affects every person whether it be a major celebrity like Halle Berry or an everyday person with combination hair. Women for the most part have struggled for years to find a product for “their” hair that works and that they don’t have to spend a fortune on. No more shopping in the “normal” aisle and the “urban” aisle to mix and match products, now one line that fits the needs of them all. Now when you shop at the beauty supply you can find Mixed Chicks in the middle aisle where the worlds come together and you can look like a celebrity without the celebrity cost!

ESSENCE.com: Describe 3 hair care problems you have encountered and 3 solutions since using and creating Mixed Chicks?

ETHEREDGE: Common curly hair care struggles would be frizz, dryness, oily hair and tangles. Many products contain alcohol and sometimes too much oil that can dry the hair out and leave the hair feeling hard or weighed down. We created our leave-in conditioner without alcohol so with just the right amounts of hydrolyzed wheat protein (strengthens hair and promotes healing), safflower oil (transforms dry porous hair into soft pliable hair), jojoba oil (defrizzes) and methoxycinnamate (sunscreen), you are able to run your fingers through your hair, your hair is moisturized and there is no frizz. Mixed Chicks deep conditioner contains behentrimonium (derived from coconut) chloride which conditions, softens is an antistatic and flyaway reducer and is a mom’s best friend when washing hair. It helps detangle and making the “hair washing” experience easy!

ESSENCE.com: Celebrities like Halle Berry can’t get enough of your hair care line. Why do you think your products are so popular among both real women and celebrities?

KIM ETHEREDGE: I think there has never been a product like Mixed Chicks. Our product not only represents bi-racial and multi-cultural individuals but represents and affects every person whether it be a major celebrity like Halle Berry or an everyday person with combination hair. Women for the most part have struggled for years to find a product for “their” hair that works and that they don’t have to spend a fortune on. No more shopping in the “normal” aisle and the “urban” aisle to mix and match products, now one line that fits the needs of them all. Now when you shop at the beauty supply you can find Mixed Chicks in the middle aisle where the worlds come together and you can look like a celebrity without the celebrity cost!

ESSENCE.com: Describe 3 hair care problems you have encountered and 3 solutions since using and creating Mixed Chicks?

ETHEREDGE: Common curly hair care struggles would be frizz, dryness, oily hair and tangles. Many products contain alcohol and sometimes too much oil that can dry the hair out and leave the hair feeling hard or weighed down. We created our leave-in conditioner without alcohol so with just the right amounts of hydrolyzed wheat protein (strengthens hair and promotes healing), safflower oil (transforms dry porous hair into soft pliable hair), jojoba oil (defrizzes) and methoxycinnamate (sunscreen), you are able to run your fingers through your hair, your hair is moisturized and there is no frizz. Mixed Chicks deep conditioner contains behentrimonium (derived from coconut) chloride which conditions, softens is an antistatic and flyaway reducer and is a mom’s best friend when washing hair. It helps detangle and making the “hair washing” experience easy!

ESSENCE.com: What’s most difficult about styling and caring for naturally curly and course hair?

ETHEREDGE:
Most of us women struggle with caring for and styling natural hair because we want the look we desire and we want it immediately! Unfortunately we have to learn to style and train our hair. Mixed Chicks deep conditioner is such a great product for naturally curly and coarse hair. Our exclusive conditioning blend penetrates and reconstructs damaged areas, transforming style-stubborn-hair into resilient, easy to maintain tresses.

ESSENCE.com: What style and maintenance tips can you offer our readers?

ETHEREDGE:
Mixed Chicks leave-in conditioner is a terrific product for working women, college students and women who want to look good and don’t have a lot of time in the mornings to style. Apply to completely wet hair and let air dry. After an hour at work or after two classes your hair will dry and feel like you spent the time to style. Curls will last for a day or two and for a refresh look, just fill a spray bottle with 1/3 of leave-in and the rest water and touch up hair the following day.

ESSENCE.com: What curly hairstyles for summer are you most looking forward to?

ETHEREDGE:
The whole symmetrical bob is in style, so I’m looking forward to seeing that cut styled with Mixed Chicks leave-in conditioner.

ESSENCE.com: What styling products can you not live without and why?

ETHEREDGE:
I can’t live without my leave-in conditioner. Whether I’m going out on the town, on vacation or simply going into the office the leave-in conditioner defines, controls and defines my curls with ease without the sticky, heavy and flaky hold many products provide.

To purchase Mixed Chicks products visit, Mixedchicks.net.

*** Courtesy of Essense Magazine***

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One thought on “Hair & Now: Mixed Chicks the Curly Revolution

  1. mixed chicks says:

    Here is a link to us (Kim Etheredge & Wendi Levy-Mixed Chicks) on Tavis Smiley's Radio show: http://www.tavissmileyradio.com/guests10/030510/WendiLevy_KimEtheredge.html

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